Article Submission and Your Expert Status
Every time you go through the article submission process, you should be laying the foundations for building up your reputation as an expert in your field. Above all other types of promotional tools, articles are the best way to do this. It takes some work to accomplish, but the end results can be phenomenal.
When it comes to article promotions, it's true there's a lot of competition out there. But if you read some of these articles, it's not hard to see that many would-be authors really aren't particularly interested in being viewed as an expert in their field. Their main goal is to throw articles out over the web in hopes of creating back links for their money pages, so they're indifferent as to whether anyone reads them or not.
This practice of submitting shoddy, poorly written, overly spun material is like attending a high class, formal dinner and filling up on a cheap bowl of potato chips. It kind of misses the more exquisite aspect of the gourmet surroundings.
Let's suppose you write an article and spin it a hundred times to build your back links. Let's also suppose you did a great job spinning the article so that each version actually make some sense unlike most spun articles. Now let's further suppose your article is very interesting and for a highly sought after key phrase.
What happens next?
You start attracting visitors who also see your content as interesting material!
But what happens when they go to see more of your work on the subject? You may have come off sounding like an expert when they read your first article, but when searching for more info from you and only finding the same information worded a hundred different ways, they may suspect you've produced all you can on the topic.
There are some people who'll buy just about anything on the market, but most people tend to seek out recommendations from others in the know. In other words, they look for expert advice before they open their wallets.
Does your content show you as having that expert status? Can your readers follow you through a breakdown of the pros and cons of products you're recommending?
In reality, you're far better off to write a series of four or five articles that present your argument for or against something, than to write one article and spin it a hundred times. By creating a logical series of articles, you:
1. Show readers that you know a lot more about a topic than one article can contain
2. Provide fresh, unique content
3. Creating a following of people who anticipate your next recommendations.
Yes, you want people to click on your bio box link. It's what turns article submission into the money maker that it is. But if you expect people to really pay attention to what you recommend, you must prove first that you're a person who knows what they're talking about.
So work at becoming an expert in your field, and you'll see how much better your article submission efforts will become.