Article Submission and Relevance
The entire Internet revolves around one thing, relevance. Every search engine strives to provide their users with relevant results, every new algorithm is created to enhance the relevance of each query. Likewise then, your marketing attempts, and especially your Article Submission, should be tuned to work in harmony with this relevancy quest.
Thus when it comes to submitting your articles, the proper keyword choice then is vital to your success. If your market product regards to the arts, then your articles should be about the arts. if it relates to an Internet marketing tool, then likewise, your articles should be about how that tool will assist marketers in their endeavors to turn a profit.
Now this may sound simple enough, but many would be marketers think all they have to do is shove some articles out into cyberspace with their product's page link in their bio box and they'll be heading to the bank.
Every article submission you make should be completely targeted to the people who'll most likely purchase what you have to sell. The more targeted, the better your chances are of finding these people.
This means you not only have to consider the theme of your articles and they're relevance, but also the placement of those articles in the best possible category each article directory has to offer.
It's all about targeting, so if your product is geared toward "hobbies," where would you suppose people interested in hobbies would go looking for information? Sure, they'd click on the hobbies category on an article directory, or would find references to hobbies category posts from these directories in the search engines.
Each article directory contains a number of categories. In fact, among the 1,300+ known article directories there are over 20,000 different category choices.
So let's revisit the hobbies searchers for a moment . . .
Some people love scrap booking. which is considered a very popular hobby these days. Some people think scrap booking is for kids and think of hiking as their hobby of choice.
Now lets say you want to target the scrap book people. You might get away with submitting your scrap book article directly into the "hobbies" category, but then your target audience would have to scroll through pages and pages and listing after listing of articles about hiking and all the other hobby topics known to man.
But what if the article directory had sub-categories?
It may look like . . .
Hobbies > Indoor > Scrap Booking
Ah, then if you placed your article submission into that deeper sub-category, your target audience would be able to find your article so much faster ( not to mention appreciate it that much more for not having to hear everyone else rave about hiking).
Definitely a plus in your column!
And not only is your article submission easier to find by your target group, it ends up with a greater value to the search engines because it falls better into line with their quest for optimal relevancy!