Neuro Articles, Get The Picture?
Article submission is one thing, but getting your message across mean the articles you submit need to reach more than just the article directories. To get your potential readers to really see what you mean, you need to cater to how their brains work.
People think in pictures. Everything that's ever happened to you in your life is stored in your memory as visuals. When you think about anything, you "see" a visual recollection of a past event, or a picture of an object that relates to what you're thinking about.
This is because your brain automatically tries to make connections between your present and your past. It seeks out the "familiar" first and refreshes itself with what it already knows about a topic as its presented with new information.
It's all pretty amazing too. Your brain can go back in time and draw out circumstances that relate to any information and show them to you as you ponder on the issues at hand.
On the other hand, this makes it harder for anyone to plant new ideas into another person's head. For example, you could be writing about a great time you had at the circus, but some of your readers may have had a bad experience at the circus when they were children. No matter what positive aspect you write about circuses, you're not going to win them over. Just the word "circus" is going to trigger the visuals in their brain and turn them off.
I suppose the same can be said about marketers. With all the scams and spams going around, your biggest competitors could very well be the experiences people have had with people like you. To overcome this, you'll need to "attach" your message (and yourself) to more pleasant, or at least neutral scenarios.
Making your articles interesting is the first step. Tell a story that "paints" its own picture and design it to trigger good experiences. Generally people like good news. Overcoming an obstacle, like the Phoenix rising above the ashes usually gives people a warm, fuzzy feeling and enables you to ease into what it was that helped you to overcome.
Avoid using your articles to sell. The collective visual of the typical salesman is the pushy, foot in the door, won't take no for answer, type. If your email box is anything like mine, its chuck full of hype from people who fit this archetype telling me I have to do this or have to do that before I lose out.
This type of sales pitch is geared toward triggering the "fight or flight" mechanism and is, at best a 50/50 shot. Most people have learned the best thing to do is flee from this.
Urgency is great for a sales page, but when you use it in an article, it tends to scare the heck out of people and raise all kinds of trust issues. Inciting panic is not a good way to make friends and influence people.
Keep things light and appealing to your readers' desire for satisfaction. No pressure, no hype. Give them information they can use without buying anything. Just be the "other guy" and avoid attaching the salesperson archetype on yourself.
People appreciate teachers, so be that instead.
If you can develop the skill of neuro-communications, your article submission efforts will reach more than just the article directories. You'll be reaching real people in a real way that appeals to them, rather than repels them. Its all in what your words trigger with the pictures they paint.